Your Facebook page can amplify the free user-generated content that followers share of meals, events, and photo ops at your restaurant. You can invite people, but your Facebook Event is searchable and shareable to all Facebook users providing excellent visibility for your restaurant. The pages are free, simple to create, and connect to your business page. That’s a good start, but there’s much more beneath the surface.įor example, with the Facebook Events feature, you can set up a dedicated page to promote events at your restaurant, like hosting live music or having a wine tasting. Many restaurants enable delivery ordering and other direct contact via Facebook’s Messenger app. At the most basic level, your business page will give those users your location, hours, menu, and contact information like your phone number and website address. Your Facebook pageĬreating a Facebook page for your business is simple and free, and with 2.89 billion users, there is no reason to avoid an online presence in the metaverse. Yelp is the only platform where the entire user base is focused around one industry: restaurants! 1. Generally, older people use Facebook, while a younger crowd relies on Instagram and TikTok. The first three appeal to different audiences, especially across age demographics. There are four social media platforms a restaurant must include in their marketing plan: Facebook, Instagram, TikTok, and Yelp. You’ll even get suggestions for what to post and where to post it. This article will cover social media account basics and how the most popular platforms can benefit your business. So, whether you’re further developing your digital marketing strategy or just starting your restaurant social media plan, we’re here with ideas to help you grow in the right direction. Social media can be a powerful advertising and marketing tool to augment brand awareness and identity. Used correctly, social media marketing for restaurants can propel an establishment to success, drawing in new and repeat customers by building an online presence that grabs attention. Skip the article and turn takeaways into action by scheduling a call with our team.Īnyone who’s running a modern restaurant knows how important it is to have a presence on social media platforms. Team up with local influencers, promote special events and menu items, and generate buzz whenever possible.Sign up with Yelp Connect to boost visibility and traffic-online and in person.Create accounts on Facebook, Instagram, and TikTok, and post at least once a week to build your audience.

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